A Copywriter’s Blog
Friday Feature: Chopper Ben Levy 18, November

In case you were wondering– yes, the man piloting that chopper is clearly Chuck Norris’s father. Possibly also his grandfather. I mean, I wouldn’t put it past him.

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Friday Feature: Nuclear Explosion Ben Levy 11, November

That was beautiful.

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Friday Feature: I Want One Ben Levy 4, November

I do not understand one word of this guy’s explanation. But I know this:


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Friday Feature: Uncharted 3 Ben Levy 21, October

The first Uncharted contained a piece of scenery so amazing I found myself praying that I would get to explore what was in front of me. Not “oh that looks cool” but “That is so damned cool I want to fucking be there”.

And I did go there. And it was amazing (before I accidentally blew it up).

The genius of Uncharted was aside from some olympic-level long-jumping, and wall-sticking abilities even Spider-Man would envy, Nathan Drake was just a normal guy. An incredibly relatable character.

I was concerned- when the sequel opened with Drake climbing up a train car that was on fire and hanging off the edge of a cliff while nursing a gunshot to the gut- that the game had robbed me of that “relatable” aspect. I stopped worrying about that around the time I shot down a helicopter using the machine gun turret on a tank that was being carried through the jungle by a speeding train. Which I later blew up (on purpose this time).

I hear they’re in talks to make an Uncharted movie. This is redundant. These games are the finest movies I have ever played.

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Friday Feature: The Raid Ben Levy 14, October

Holy. Hell.

Back when I did Wing Chun, there were a pair of SEALS that sometimes trained at the school. Most of the time there was nothing remarkable about them. But one night during a sparring exercise, they wound up facing off against each other.

All attempts at kung fu went out the window. There was a bang, and I looked over in time to see one guy elbow drop his buddy, who was already on his knees, on the back of the neck. When the loser stood up -smiling- there was a thin line of blood down his neck.

The sheer ferocity that these guys went after each other with is not something you see often. Not even if you watch MMA or boxing. It’s not a “smart” way to fight. What it is, is a total and utter commitment to breaking the other guy before they break you. It’s pure animal instinct.

I bring this up because the combat in this trailer does one of the best jobs I’ve seen of dramatizing that. Especially 1:22-1:25. Holy. Hell.

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I’m stealing this wholesale from, because I don’t think I could say it any better myself:

In 1987, Apple released this concept video for Knowledge Navigator, a voice-based assistant combined with a touchscreen tablet computer.

Based on the dates mentioned in the Knowledge Navigator video, it takes place on September 16, 2011. The date on the professor’s calendar is September 16, and he’s looking for a 2006 paper written “about five years ago,” setting the year as 2011.

And this morning, at the iPhone keynote, Apple announced Siri, a natural language-based voice assistant, would be built into iOS 5 and a core part of the new iPhone 4S.

So, 24 years ago, Apple predicted a complex natural-language voice assistant built into a touchscreen Apple device, and was less than a month off.

(Thanks to Hugh Dubberly for the video, who helped create it for ex-CEO John Sculley’s EDUCOM 1987 keynote in six weeks on a $60,000 budget.)


Friday Feature: Heights Ben Levy 23, September

This video literally made my hands sweat.

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Friday Feature: Nope! Ben Levy 16, September

I’ve really got nothing to say about this that hasn’t already been said.

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Friday Feature: Illutron Ben Levy 9, September

I try not to post ads on here just because I’m in some way associated with them. I try to make sure that Friday Features are in some way entertaining or thought-provoking. That they show some cool art people have made, or some new application of technology, or at least contain fire/explosions.

Of course, if a campaign I’ve worked on happens to have all three, you can bet your sweet ass it’ll wind up right here:

If you liked this, check out for more.

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Friday Feature: Dance, Bitches Ben Levy 2, September

It’s a long weekend! Everybody make like this:

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