BrokenJPG

A Copywriter’s Blog
Thundercats, Ho Ben Levy 6, June

I don’t expect everyone to be aware of this, but they should be: Thundercats is coming back.

TCATS_LION_O_Final

This is normally the point where I start screaming and ranting. I normally say something about how the people responsible should be rendered down into jelly, shaped into a penis mold, and fed to the CEO of British Petroleum. However, I’m not going to say that.

I’ll admit that initially I was all prepared to drive to my parent’s house, unearth my original Sword of Omens, and replace the plastic blade with no less than four chainsaws before using it to circumcise everyone involved in this. But then, well… from the press release:

“ThunderCats” is executive produced by Sam Register (”Teen Titans,” “Ben 10,” “Batman: The Brave and the Bold”). Michael Jelenic (”Batman: The Brave and the Bold,” “Wonder Woman”) and Ethan Spaulding (”Avatar: The Last Airbender”) are the producers.

I have never heard of Sam Register before, but this man has apparently scored an animated hat trick in my adult life. Teen Titans, Ben 10, and Batman:B&B are all cartoons I consider on par with the stuff I used to watch Saturday morning in the years before I knew what girls were good for*. Seriously, when there’s nothing on TV, those are the three shows I watch OnDemand. Along with reruns of Batman Beyond, which was possibly the greatest cartoon spin off of the greatest cartoon Batman ever.**

Also, the animation is being done by Studio4°C. You’ve seen their work on Animatrix, among other things. I approve.

If there are people with some brains behind this project, it’ll be fantastic. Thundercats was a show with depth. I’m serious. Tigra had multiple addictions. Lion-O was a grown man with the mind of a ten-year old, thrust into a leadership role. And everyone’s “father” Jaga sacrificed himself to spend decades in isolation and then die alone so the rest of them could survive. And that last one happened in the first episode.

My point is, there’s plenty to pull from, and I don’t think it’s a problem if some of it gets streamlined and re-imagined along the way. He-Manwas remade a few years ago, and they did a half-decent job of it. Thundercats should turn out at least as well.

Admittedly, that’s no guarantee. And you can bet that the second I see Lion-O doing battle with hologram cards or keeping Snarf in a tiny sphere attached to his belt, I’ll be on the phone ordering four chainsaws for overnight delivery. But there are two other reasons I’m cautiously optimistic.

The first is that this is a Cartoon Network venture, not Fox Kids (Teenage Mutant Ninja Turtles: Fast Forward? Really? REALLY?). Secondly, I sent a copy of the first two paragraphs to the CN offices. I think they’ll get the point.

*by which of course, I mean cooking.
**which actually isn’t saying much, because there’s a good chance it was the only cartoon to be spun off of another Batman cartoon. But damnit, it was fucking fantastic anyway. So there.

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I love this video. It highlights the part of advertising that gets me up in the morning.

Because if everything goes right, I work in an environment where my partner and I get paid to think sideways. And it’s every bit as entertaining as watching Rory Sutherland talk about it.

(It sounds like it’s going to be dry, but wait until at least 2:15 before judging. You can thank me later.)

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Talk to the Spam, Vol 3 Ben Levy 2, June

“hi,really fantastic pants,do you know where i can find that.thanks,bill”

Best. Spam. EVER.

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