A Copywriter’s Blog
Well. That was difficult.



It only took me twice as long as I’d expected to get my book kindle-ready. Which isn’t too bad, considering I had no idea what I was doing.

See, I had assumed this program called Calibre was going to do all the hard work for me. The plan was to export my original InDesign doc as a pdf, put the pdf into Calibre, and let Calibre export it as a mobi (kindle) file.

Turns out it was slightly more complicated than that.

The short version is that pretty much everything you do to properly format a print volume in InDesign is the exact opposite of what you need to do to properly format an epub in InDesign.

See, in a print document, what you see on the screen is more or less what you see on the page. So a properly formatted InDesign page might look like this:

Screen Shot 2011-08-24 at 10.43.38 PM

Note the carefully aligned tabs and paragraph breaks.

And now here’s what a properly formatted kindle page looks like in InDesign:

Screen Shot 2011-08-24 at 10.41.55 PM

I remind you, that’s PROPERLY formatted. That is the final layout for that page. On your kindle, it appears as a gdamn Rembrandt.

You can see why this took me some time to wrap my head around. It was three weeks before I really understood what I was doing. And I knew I was finally starting to understand, because I was able to open up my file, look at it, and decide beyond the shadow of a doubt that I had to completely scrap the last three weeks of work and start over. Which was when I wrote the following list of reminders to myself:

Screen Shot 2011-08-24 at 9.51.03 PM

But none of that matters. Because now, there’s this:


And in a few days, it’ll be available as a digital download from Amazon.

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