BrokenJPG

A Copywriter’s Blog
Pre-press

If you’re wondering why I haven’t pushed the “Owl Book” more, it’s because I’ve discovered it is fucking expensive to print color. It’s looking like this 24-page book is going to cost something like $15. That’s ridiculous, but it’s a whole other order of magnitude on the ridiculous scale when you realize my last book was 100 pages and sold for $10. What the hell do they make color ink out of anyway? Baby harp seals?

With shipping, it cost me an absurd amount to get my proof copy from Blurb. Something like $22, after coupons. The printing is gorgeous, and the quality is amazing, but I can’t even sell that to people “at cost” with a straight face. I found a way to shave at least $3 off the base price with Lulu, but for some reason their book upload process shits the bed when faced with CMYK files, and all my colors turned neon.

As interesting as my new book about a radioactive owl was, it’s not quite what I had in mind. As was evidenced by my stream of consciousness tweets.

Screen Shot 2012-04-24 at 10.55.03 PM

Don’t worry, the neighbors don’t even have a cat. (any more)

So I converted everything, and now I’m going to sit here wondering what the hell the colors in this book will actually be when it shows up on my doorstep in a week. And then, if it looks as good as it should, I’ll put up a site and pimp this owl properly*.

If you people didn’t keep liking this stupid shit I do, I wouldn’t have to go to all this trouble.

Thanks for that.

*I am totally going to start a gameshow called Pimp this Owl Properly. Who’s with me?

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