It happens like this:
You buy a place, and suddenly you’re inundated with all these magazines that you’ve never heard of, or at least haven’t looked at before.
Then you look at them, intending to laugh at the imaginary people who buy that shit when an Ikea table is just fine.
And then you get to one page and go “oooh, that one’s kind of cool, actually.”
And now someone somewhere is laughing at you.