To understand the horror of the following story, all you need to know is this: I once pitched an idea involving ninjas.
The overall campaign was green-lighted, but the ninja’s were killed. I recently discovered the method used to murder these silent assassins. And in hope of saving future ninjas, I share it with you.
In the hallways of the client the ninjas waited, silently planning to communicate a simple message to an unsuspecting populace. Then they overheard something like the following conversation:
Suzan: Wow, this ad campaign we got from those guys is great! It’s so funny! Hey Bill, check out this ad campaign!
Bill: Wow that’s awesome! I really like this stuff! But…why are there terrorists in this ad?
And just like that, the ninjas died.