A Copywriter’s Blog
Fear Ben Levy 17, October

The only thing we have to fear is fear itself.

Perhaps you’re right, Mr President. But have you ever feared fear? It’s a horrible loop that demoralizes and immobilizes you. It means you’re constantly afraid that you’re going to be afraid. That if you get pushed, that if you have to stretch yourself just a little bit out of your (most likely imagined) comfort zone, that you’ll find yourself in the grip of fear. Even if we had nothing to fear but fear, I’d say that’s more than enough.

Fear is the mind-killer.

Frank Herbert, from the novel Dune. The litany against fear. It is truth. If you’re afraid, you can’t think. Your perceptions become distorted. You second-guess yourself constantly. Every time I let the size or scope of a really big project get to me, I can’t do it. I can’t be creative because I’m afraid. Afraid that what I’ve written already and what I’ll create in the coming days won’t be enough. And when that happens all the little things, the uncensored things, the things I have to just say and get out in the open so I can look at them in the light and find the parts that work- those won’t come. I’ll fall back on other techniques I’ve used or seen before. Things that I believe have worked, instead of things no one has ever seen that I think might work. I’ll be derivative. I’ll be safe.

Fear is the mortal enemy of creativity.

Alex Bogusky. I suspect he would enjoy Dune.

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