A Copywriter’s Blog

I know I have a love affair with hyperbole, but guys- this is literally the most amazing video game trailer I’ve ever seen. The direction is incredible.

Of course, “incredible” and “heart-wrenchingly disturbing” are not mutually exclusive. So, for those who would rather start their morning with a laugh, I offer the following:

I feel it’s safe to say that Australian Today show > American Today show.

Welcome to the weekend everyone.

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