BrokenJPG

A Copywriter’s Blog
Dear 2010 Ben Ben Levy 30, December

An open letter to my past. From my present. Which is his future.

What’s up 2010 me? Life’s pretty good, yeah? Working at a Madison Avenue agency, got a pretty sweet apartment, published a freaking book. You did well, man.

I don’t want to freak you out or anything, but the future’s not going to be what you think it is. In about 3 months, you’re going to be laid off. It’s ok though, I’m fairly certain it goes down in history as The Best Layoff Ever. Plus the new job is equally awesome. They have a ping pong table in the office, and free beer on Thursdays. And you get to do some really awesome work. No, it’s not a shop you’ve heard of before, but go to the interview anyway, alright? Otherwise we’ll run into some weird time-continuum thing.

Around the same time as The World’s Best Layoff, you’ll find out they’re jacking up the rent 25%. Fuck that place. Save yourself a few days of shopping around and just move three blocks down, to a one-bedroom with an amazing view, right on the water. Floor to ceiling windows overlooking the river. It’s a good move.

This is supposed to be a letter, so I guess you can’t see me. But if you could, you’d immediately know things changed a lot in 2011. I know you’re in great shape, 2010 Ben. It’s a side effect of working on the New Balance campaign. But man, you know nothing. You’re going to tear through P90X, and it’s going to be life-altering. You’re going to be in the best shape ever. Not just up until this point. For all time. Because if we ever see a workout regiment more intense than 2 hours a day, 6 days a week, for 3+ straight months, I don’t want us to do it.

Incidentally, if you can maybe focus on your middle back while you’re doing those exercises, that would be awesome. I didn’t, and it sort of caused a muscular imbalance that resulted in our back muscles literally trying to tear themselves off the spine. Don’t worry though, after 3 months of PT you’ll be pain-free. Anyway, I know I said not to alter the time-stream, but it may be worth trying it in this case.

Speaking of physical changes, I guess that birthmark thing we’ve always had was/is/was pre-cancerous? So you can go ahead and get that removed. Just a heads-up, 2010 me: that barbecue smell during surgery isn’t someone’s lunch being reheated. It’s going to be your face. But you’ll get a badass scar. I have so much more street cred than you do. Seriously, the ladies love it.

You’ll try to start a bunch of side projects, fresh off your book success. Aside from releasing your book in digital format, they, uh, they won’t be finished. I’m sorry about that. Hopefully I’ll be able to recapture some of your dedication in 2012. I don’t think it’s entirely my fault though. As you can see, 2011 was a crazy year.

Oh, yeah. You’re gonna get The Wife pregnant. Good job.

-2011 Ben

PS- Shit, I forgot to make this shirt, too.

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