A Copywriter’s Blog
Not a Top 10 Post Ben Levy 30, December

I swear to zombie jeebus- we finish 364 days of the year and all of a sudden every blog in the world starts ejaculating “Top 10″ lists like some kind of countdown bukkake. Well not here. This is a New Year post that does not have the words “Top 10″ anywhere in it.

What? What do you mean I already wrote it twice? Stop lying, you liar. Why you gotta lie so much?

I get that New Years is a time for reflection. You look back, you look forward, then you shake it all about or something. I’ve never really gotten into that. Mostly because from there it’s a short jump to making resolutions. And those always sound ridiculous.

If New Years is a time when you try to stop and reset your life, go for it. I would love to see some sort of stats on the number of people who break their resolutions every year, but I recognize that for some it offers an opportunity to really tell yourself that you’re going to start some kind of change in your life now. In italics, even. And that’s awesome. I’m all for change. Just like the president.

But I think a lot of people who fail in their resolutions just give up. “Oh well, have to wait another year before I try that again”. And that’s what I hate about resolutions. It’s too easy to fail at them. And we seem to have developed this idea that once it’s done, you have to wait a while before you try again.

I used to be the world’s worst procrastinator. Now I’m just one of the Top 10*. But my point is that I’ve tried to stop waiting for the right time to do stuff. Screw that. Do whatever you’re gonna do today. Or at least seriously consider starting it.

My ‘resolution’, if you want to call it that, is the same every year: do better then the year before. It’s fairly vague, I know. The thing is, I also make that resolution every month, and at the start of a lot of my weeks as well. I don’t always achieve it, but I think I come out better for trying.

I am sure as hell not telling you to be like me. I think you’ve read enough of this blog by now to know what a terrible idea that would be. I’m just saying I think a cool resolution might be to pick a second resolution on June 1, 2010. Why wait for 2011?

Speaking of which, I am so damn excited for 2010, you guys. I just know this is the year the future brings me a flying car- I just know it.

*3 times! Damnit, those words are like the swine flu of the blogosphere.

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