BrokenJPG

A Copywriter’s Blog
BBC2 Finds Fortress of Solitude Ben Levy 22, January


DAMN.

In other news, BrokenJPG turns 2 today. I was going to do a whole bunch of things to commemorate 730 days of being ignored by the internet, but I didn’t. Instead, I’m just going to re-post my first…um…post. Here it is:

SCOTTISH TOURISM BOARD MAKES ME LOOK GREAT

After a quarter million dollars and 6 months, Scotland unveiled a new slogan: (the faint of heart may want to sit down for this one)

“Welcome to Scotland.”

More than most people, I understand how hard it can be to sum up the entirety of a product, service, or (in this case) country in a few simple words. Still, this is just amazing. I wish I’d been there to see the final pitch. I imagine it went something like this-

”Ladies and gentlemen, we feel this tagline communicates every nuance of the tourism board’s noble task. It successfully lets the world know that they are welcome. In Scotland. Also, I got the copy off my doormat.”

If you say the above in a Scottish accent, it’s twice as funny.

That was my first post, and I still think it’s pretty good. A shame the whole blog went downhill from there.

Thanks for reading everyone.

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