BrokenJPG

A Copywriter’s Blog
Pre-press Ben Levy 24, April

If you’re wondering why I haven’t pushed the “Owl Book” more, it’s because I’ve discovered it is fucking expensive to print color. It’s looking like this 24-page book is going to cost something like $15. That’s ridiculous, but it’s a whole other order of magnitude on the ridiculous scale when you realize my last book was 100 pages and sold for $10. What the hell do they make color ink out of anyway? Baby harp seals?

With shipping, it cost me an absurd amount to get my proof copy from Blurb. Something like $22, after coupons. The printing is gorgeous, and the quality is amazing, but I can’t even sell that to people “at cost” with a straight face. I found a way to shave at least $3 off the base price with Lulu, but for some reason their book upload process shits the bed when faced with CMYK files, and all my colors turned neon.

As interesting as my new book about a radioactive owl was, it’s not quite what I had in mind. As was evidenced by my stream of consciousness tweets.

Screen Shot 2012-04-24 at 10.55.03 PM

Don’t worry, the neighbors don’t even have a cat. (any more)

So I converted everything, and now I’m going to sit here wondering what the hell the colors in this book will actually be when it shows up on my doorstep in a week. And then, if it looks as good as it should, I’ll put up a site and pimp this owl properly*.

If you people didn’t keep liking this stupid shit I do, I wouldn’t have to go to all this trouble.

Thanks for that.

*I am totally going to start a gameshow called Pimp this Owl Properly. Who’s with me?
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Numbers Game Ben Levy 29, January

Ladies and gentlemen, I am pleased to announce that as of today, I Have A Dick. Now What? has officially sold hundreds of copies. 201 copies, specifically. Which is, technically, hundreds.

I was really excited when the count got to 198, causing me to tell some people about it, causing some people to ask why I didn’t just lie and say that I had sold hundreds of copies without all the trouble of waiting for it to actually happen. They missed the point. It wasn’t about making a cliched claim. It was about reaching the milestone that cliched claim represented.

Speaking of milestones, this is my 405th post. If I had any sort of plan for these things, this would have been my 400th post. Alas, that was my four-hundred-and-third.

But I feel like, to honor the sale of my 200th book, and my 405th blog post, I should do something special. Something I’ve never done before. Something like share a piece of the concept art for my second book:

Screen Shot 2012-01-30 at 12.05.31 AM

It’s aimed at a slightly younger audience. Because if there’s one thing funnier than telling people you wrote a book about dicks, it’s telling people you wrote a book about dicks and a children’s book.

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