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A Copywriter’s Blog
Louisville Lessons Ben Levy 1, March

The following are my observations following a trip to Kentucky for a pitch.

-Total Travel Time: 12 hours flying. 8 hours in Kentucky. 30 minutes pitching.

-They like horses there. A lot.

-People in Kentucky are quite friendly and polite.

-People in planes traveling to Kentucky are not.

-If you can only spend 8 hours in Kentucky, spending 7 of them at The Pub on Fourth St is not a bad idea.

-Kentucky Bourbon Barrel Ale is the best beer ever made. It validates the entire state.

-It is only available in Kentucky.

-Despite this fact, it is not served in either of the bars at the Kentucky airport.