A Copywriter’s Blog

In case you missed it, Hitchcock says “you have to stay standing´╗┐ here otherwise it won’t come out right… as the girl said to the soldier.”

Now, it’s possible he was improvising, although I suspect that joke has been around roughly as long as soldiers have been. Still, I think we can all agree it’s the prototypical “That’s what she said” joke. I also think we can all agree that Hitchcock is the man.

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A brilliant use of (semi) aerodynamic edibles, or a crime against dessert? Discuss.

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