A Copywriter’s Blog

Below are samples of copy that have never seen the light of day. Pieces like this normally occur when I’m ass-deep in revisions for something that was “really important simply must be done by 6pm today oh but we really have the time to dick around with it for another three weeks so you’ll be rewriting it everyday until then”.

While they clearly display a level of frustration, they’re not eligible for entry in TBCYNS unless they also meet the objectives they were written for and still speak to the target. In short, they must have been shown to the client.

1- a banner ad with an annoying wordcount (as if there’s any other kind).

We can’t explain everything you can do in this application in just 75 chara

2- bonus entry: why the creatives never go out drinking with the legal dept.

This intro paragraph has been rewritten about fifty times. This is because it’s very difficult to find a way to suggest there are adult themes in this application without upsetting our legal department. (The legal department would like to inform you that at no time are these adult themes explicitly illustrated. But they are vigorously hinted at.)

I hope you enjoyed the first installment of “The best copy you’ve never seen”. If people like it, there will be more. If people hate it, there will probably be more anyway. It’s my blog, that’s how it works.

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