A Copywriter’s Blog

Nothing would make me happier than if Facebook suddenly became the new MySpace. But with over 750 million users, even that best case scenario won’t happen until my children’s children have dropped social networks altogether in favor of Direct-Emotional-Psychic-Feedback-9000 implants.

So here’s what I think will happen before then.

My bet is that Facebook will remain the social network of high-school and college students the world over. Because, if you think about it, Facebook is tailor-made for self-absorbed narcissists.

In Facebook, everything you do is public. Every update is basically you standing on top of a building with a bullhorn, shouting out whatever crosses your mind to everyone you’ve ever met. Even the act of you posting on someone else’s wall is just you saying “I’m talking to this person, but I’m doing it really loudly so you can all hear what I’m saying and comment on it if you want”.

Which is why I think that Google+ will become the new standard for post-college people. With Circles each post is like you walking into a room, seeing who’s there, and going “Here’s something I think you guys might like.” Which is the sort of functionality that could be useful to someone who has to keep their “work friends” separate from their “sorry-I-puked-on-your-cat-last-weekend friends”.

Or, in other words, this.

Google+ ProTip:
People keep asking me why there’s no way to message someone directly on Google+. There is. It’s called email. I know. That blew my mind too.

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