A Copywriter’s Blog
A Sign of the Times Ben Levy 7, November

One of my favorite books of all time is The Hitchiker’s Guide to the Galaxy, by Douglas Adams. It contains this quote-worthy gem (among many, many others) from protagonist Arthur Dent:

“I seem to be having tremendous difficulty with my lifestyle.”

I can relate. The Wife has been working nights pretty much non-stop for over a month. Those are 12 hour shifts, mind you. Minimum.

I, meanwhile, have only been absent from the office for two of the last 28 days.

This means that on Monday morning (Or sometimes, like today, on Sunday night) The Wife will say to me “see you Friday”. And that is what she means.

Not “I’ll see you for five minutes here or there, or I’ll be asleep when you get home, but we’ll really get time to actually have a conversation and maybe share a meal on Friday”. No, she means she really, actually, literally will not see me again at all until five days later.

We seem to be having tremendous difficulty with our lifestyles.

So, we’re both a little run down. Which might be why, despite the fact that we both actually had this weekend off, despite the fact that we were treating ourselves to video games, the guy at the counter only got halfway through ringing them up before looking at the two of us and going “What do you look so miserable for?”

Dude. We’re thrilled. We just don’t have the energy to smile right now.

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