Here’s my life reduced to a single sheet of paper. It can be yours forever just by clicking here.

Created for Volkswagen.
Production pending.

Which is black, in case you were wondering.
Published in CMYK #41.

This site is part of Coca-Cola’s “Happiness Factory” campaign. You’ve probably seen the TV spots. It’s very similar to those. Except it’s a site, so you can interact with it.
Inside every Coke Machine is the Happiness Factory, the magical world where happiness and flavor are bottled and chilled before being delivered to the Outside. Coca-Cola [...]

Print for IKEA.
Some people would consider “assembly required” a negative. I say, if you’ve built your entire living room yourself using nothing more than an allen wrench, you’re a genius.

The Burn Alter Ego Facebook application was created to promote the European energy drink by the same name. The challenge was to represent the passion and energy of Burn through the web- an environment most people navigate while sitting on their ass.
The answer was to focus on the social aspect of staying up late. The [...]

New Balance wanted to get the word out about the impending arrival of their minimal running shoes – the NB Minimus. To get retailers excited we created a teaser that, like the shoes themselves, contained as little material as possible.
Mailers were vacuum sealed to remove all excess air before shipping.

Each contained a pamphlet introducing the [...]

Guinness has enjoyed a long history of award-winning advertisements. To generate buzz for the release of their most expensive commercial yet, an ARG was created.
ARG stands for Alternate Reality Game. It’s sort of like a scavenger hunt that takes place across multiple mediums. For the “Tipping Point” game, the commercial was released in 3 second [...]

The new Off-Road Jeep Cherokee with GPS and Satellite Navigation System.

Archive Magazine, 2010

Using RDS and a partnership with ClearChannel radio, Sony Xplod can talk about the superior clarity or their sound systems right in the car. Sony would use the RDS signal on various stations to display commonly misheard song lyrics, pointing out that with Sony Xplod speakers, you would hear every word correctly.
RDS (Radio Data [...]

Outdoor execution for Shelter.org
Shelter.org wanted people to know they helped more than the homeless, they offered aid to those in sub-standard living conditions as well.
To get the message out, posters were created that appeared to be windows into run-down apartments.
Regional Addy, 2007Applied Arts Student Award Annual, 2007

Truly, there is nothing so dangerous in all the world as a bored Creative. When my wife began her residency, our schedules became flipped, and I suddenly found myself with a great deal of free time. So I wrote a book.

Considering the title, it’s an incredibly tasteful tome. It contains all the masculine knowledge that [...]

An installation in the sidewalk. The tag reads “Delsey Hardside. For whatever happens.”
A parking space on the side of the road would be bought, and a Delsey Hardside would be installed there, looking as though it had been run over and survived.
A decal would be placed on subway doors, making it look as if the [...]