Coca Cola: Happiness Factory 3

This site is part of Coca-Cola’s “Happiness Factory” campaign. You’ve probably seen the TV spots. It’s very similar to those. Except it’s a site, so you can interact with it.

Inside every Coke Machine is the Happiness Factory, the magical world where happiness and flavor are bottled and chilled before being delivered to the Outside. Coca-Cola wanted a site that encapsulated the Happiness Factory mythos while exploring the “physical uplift” found in every bottle of Coke: that burst of joy, refreshment, and energy you get with every sip.

The site revolves around the humble and indispensable Worker. These guys are the “grunts” of the Factory workforce. Now you can step into their shoes and experience the fantastical tasks they do every day in the course of delivering perfect refreshment to the Outside.

The concept of physical uplift is communicated through the game’s energy meter, which slowly drains as player attempts to complete tasks. To keep their energy up, players must grab Coke bottles while they work. In an pinch they can use one of their three emergency bottles. But once used, they’re gone. If a Worker runs out of Coke, they grow tired and have to try the task again. Completing a task allows players to advance to the next chore on the list.

As users play, they unlock downloadable content in the form of wallpapers, ringtones, iPhone applications, and more. There are also hidden items in each level that players can find to reveal additional rewards.

Completing all the Worker’s tasks earns the player a promotion. This increases the difficulty of the games and gives players a chance to collect even greater prizes.

For my part, I concepted with the rest of the team from pitch to completion, and wrote the words that show up on the site. The Happiness Factory launched in a multitude of countries and over a dozen languages. Copy-wise, this was a biggie. Please check it out for yourself, and lend the Workers a hand.